The Wire

ASI becomes official MemberWise Network Partner for 2026

By Sarah Macintosh · 6 July 2026

Advanced Solutions International, the company behind iMIS, has been named an Official MemberWise Network Partner for 2026, in an announcement published by MemberWise on 6 July.

The deal puts one of the sector’s largest association management software vendors inside the MemberWise Network on a year-round footing. MemberWise describes its network as the UK’s largest professional network of more than 8,500 senior professionals working across 2,500 membership organisations and associations.

What has ASI signed up to?

An Official Network Partnership, not a directory listing. MemberWise says ASI has been recognised for its year-round commitment to sharing practice within the membership and association sector, and for its alignment with the network. The partnership covers learning and development for membership professionals, networking and sharing opportunities, and activity between the network and its member bodies.

Two concrete commitments are named in the announcement. ASI has partnered with the network to deliver the latest edition of the Ultimate Guide to Member Engagement, and network members will see ASI’s current solutions at the Membership Excellence 2026 conference, scheduled for 19 November.

The status is distinct from the MemberWise Recognised Supplier programme, the network’s vetted supplier directory, which operates under its own criteria and entry route. An Official Partnership sits above that tier: fewer slots, closer alignment, year-round presence.

Why is ASI buying proximity to the UK sector?

Because that is what these partnerships are. For AMS vendors, a network partnership is the most direct route to sustained visibility in front of the people who specify, procure and renew membership systems. One-off conference sponsorship buys a day; a network partnership buys the calendar.

ASI’s comments in the announcement point the same way. “Partnering with MemberWise Network gives us a direct line into the priorities shaping the UK sector,” said Debbie Willis, ASI’s global vice president of marketing. For a US-headquartered vendor whose UK customer base runs heavily to professional bodies and trade associations, that direct line is the product being purchased.

The relationship is long-standing rather than new. MemberWise chair Richard Gott said the network has worked in partnership with ASI since its launch in 2008, adding that “some exciting initiatives” are planned.

What does it signal about the AMS market?

That the contest for UK membership bodies is being fought as much in community channels as in procurement processes. The UK sector’s buying habits run through peer networks, benchmarking reports and conference corridors, and vendors that fund those channels earn repeated, low-friction exposure to decision-makers. We track this side of the market in our AMS market briefing.

For member bodies, the practical effect is more ASI material in their feeds and event programmes for the rest of 2026. Readers weighing what vendor proximity means for impartiality when selecting a system should read our analysis of who owns your AMS.

What happens next

ASI’s next visible outing under the partnership is the Membership Excellence 2026 conference on 19 November, where network members will see its current solutions first-hand. The co-delivered Ultimate Guide to Member Engagement is already listed on the MemberWise site.