Owen Pritchard

Features writer

Owen Pritchard is a freelance journalist who has spent nine years covering digital transformation across UK non-profits and membership bodies — long enough to have read the same transformation strategy under four different names.

For Associations he writes the features: retention and the technology that claims to fix it, membership operations, and the annual state-of-the-sector essay. He owns the membership operations briefing and files most of the pieces that end up quoted in board papers.

His standing question for any project: what changed for the member, and would they have noticed if you hadn’t told them?